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Marketing Campaign of the Year 2017
From clever ads and smart packaging to contests and giveaways, adult retail abounds with creativity in order to give the products the attention they deserve. (For inclusion, please submit name of company along with the name of the particular product and/or campaign.)
Created June 04, 2010

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11 Current Nominee Suggestions

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After Pipedream Products erected a 12 ft King Cock at ANME in July 2016, the giant phallic symbol of dildo success has gone on a world tour, appearing at Erofame and going viral while traveling across the EU landscape.
Suggested by User: Molly Murphy
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1
 
ASCEND flexible vibrators were introduced with a flex your sex life. The vibrator line which are each uniquely flexible utilized yoga positions in visual advertising to exemplify how the vibrators are as flexible as each persons sexuality.
Suggested by User: Molly Murphy
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1
 
Sir Richard’s COMMAND Line “Made to Play Hard” reimagined how restraints have been positioned with special attention to the male market. Creating images, packaging design, and a product that specifically speaks to men like never before.
Suggested by User: Molly Murphy
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1
 
Known for ultra-realistic shapes and “typical guy” identities, Average Joe's PR and shelf-talker campaign introduces shoppers to the fantasy-dildo of their dreams with a flirty fantasy to inspire the end-sale.
Suggested by User: Shelby
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1
 
“Experiment with the scene, not your gear”. A multi-platform marketing campaign spanning across print and digital advertising, POS materials, and visual merchandising.
Suggested by User: Ryann Brooks
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1
 
The intro of We-Vibe Sync brought a bold new look to the We-Vibe brand. The Make Sex Exciting Again campaign extended across POS materials, advertising, online and a PR campaign that brought the We-Vibe Shaggin Waggin Wagon to the streets of NYC.
Suggested by User: Denny Alexander
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1
 
The Sportsheets "Something For Everyone" campaign is not only all inclusive, it also speaks to their Good-Better-Best product offerings for all levels of consumers
Suggested by User: Tom Stewart
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1
 
Elevate U launched in early 2017, setting the new standard for education in the industry. Elevate U is a 16-lesson online certification series designed to give retailers the sexual health information and tools needed to better serve customers.
Suggested by User: Catherine
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1
 
Aneros is.....the Original
Suggested by User: Brent Aldon
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1
 
With the help of participating adult retailers Blush planted one tree for every store that stocks the Gaia biodegradable vibrator collection. http://blog.blushnovelties.com/vibes/blush-celebrates-the-earth-day-arbor-day-by-planting-trees/
Suggested by User: Ducky
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Clone-A-Pussy rebranded itself as a product for self love, exploration, and body empowerment for anyone with a vulva!
Suggested by User: Victoria
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Current Nominee Suggestions 1 - 11 of 11